MLM Exposure.com

We help you generate leads for your mlm business opportunity with tools and resources to be found online.

Ways to Generate Leads

You can use any one or more of the above techniques but one tip to bear in mind is to try and leverage your efforts by using viral marketing. For example, look for a multi-level referral program associated with the tool or resource you are using.

Avoid putting all your eggs in one basket and aim to build multiple streams of income. Monitor your ROI (Return On Investment) so you don't lose money by overspending on advertising.

One of the big problems with MLM is that the profits can be very low in the early stages e.g. 1 new person in your business may only generate $1 a month in revenue if they don't do any work. And to recruit them in the first place may have cost 10's of bucks.

An advantage to marketing online is that you don't need to spend a fortune on marketing materials such as brochures like you do with traditional offline advertising.

About Leads

Leads are people you assume will be interested in a home business opportunity and will be highly responsive to your ads. So how come, the conversion rate can be low like 1% ?

I think the answer is that most of these leads orginate from paid to read email schemes where people sign up as professional leads and get paid a tiny amount for each email they read.

So the people reading your emails will be more interested in getting a credit for opening it and moving on to the next email rather than responding to your ad.

Safe Lists

These are verging on scams. Thousands of people email each other every day and delete all the emails they receive. Everybody sets up a special spam email box with a one-click mass delete feature. The unsuspecting newbie who doesn't realise how they work is the only person likely to read any of the emails.

However, some emails are sent as verification messages to make sure you look through the list before you delete them all. One trick some marketers do is make their email look like a verification email so people open it.

Pay per Click Search Engines

These are expensive ways to get targeted visitor traffic to your site. The problem is that many people compete and bid for the same key words pushing the cost per click to sky high levels. So the cost of aquisition of a new member in your business will be high using pay-per-click.

Traffic Exchanges

Here you surf pages in the traffic exchange network in exchange for credits to show your pages. Most people will show their marketing pages provided by their MLM company.

Traffic exchanges are a good way to get free traffic to your MLM ads. The snag is that the same pages may show up many times leading to ad blindness if many people from the same MLM company are using a particular traffic exchange.

Lead Capture Websites

This is the most effective way to convert visitors to leads since your site can be unique and personalized with your own way of explaining your business proposition.

But, this method needs all the skills and ability as for building and promoting any other sales-oriented web site.

Signature Ads

This is a great free way to advertise. You simply create an effective text ad to add to the end of all your emails and as a signature in discussion forums (where allowed).

In forums, you should always aim to contribute useful posts before you introduce your ad in your signature so as not to annoy other members and degrade the quality of the forum.

List Building

Instead of advertising the link direct to your business opportunity, you can advertise you newsletter. People would need to recognize some benefits to opting-in first though. This may be implied by your expertise demonstrated in forum posts or by a sales pitch in your signature.

These days it's best to use a double-opt in mechanism where a sign-up form is used since somebody may enter somebody elses email into the form.

Once you have your own list, you can email them your offers every week for as long as they remain subscribed. However, try to provide plenty of benefits for people to stay subscribed such as helpful tips and freebie offers.

Classified Ads

Personally, I think these tend to be ineffective and time consuming. There will be alot of competing ads and not many people will go looking for ads for MLM programs.

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